Transform your brand’s story from local to legendary in this intensive masterclass led by brand strategist and storyteller Paul Chappell. Perfect for regional business owners and founders looking to scale their brand presence while maintaining authenticity.
This hands-on masterclass will equip you with:
Brand Strategy Foundations Learn how to build strong brand foundations that can support your growth journey, from articulating your unique value proposition to developing differentiation strategies that leverage your regional expertise.
Narrative Strategy & Development Discover how to craft compelling stories that resonate with your target audience, adapt your message for different channels, and maintain consistency across all touchpoints.
Practical Implementation Walk away with actionable tools and frameworks for creating and managing brand content at scale, even with limited resources.
Paul Chappell brings 30 years of expertise in brand strategy, creative direction, and content creation to this masterclass. An Armidale native, Paul has shaped brand stories for some of Australia’s most iconic companies including Qantas, CommBank, and realestate.com.au.
As co-founder of Brand+Story and former Global Creative Director at The Story Lab, Paul combines international expertise with deep understanding of regional business challenges. His journey from regional Australia to global creative leadership positions him uniquely to help local businesses craft compelling brand narratives that resonate beyond geographical boundaries.
